Every website should be built on WordPress. Is yours? In this episode, Russ and I discuss the advantages of WordPress and why every website should be built on this platform. It is not only the best CMS (content management system) but the best platform for your practice!
This post corresponds to our latest podcast episode of “Russ and Randy” – a podcast on Healthcare and Medical Internet Marketing. We hope you like “What is WordPress?” You can find us on iTunes.
WordPress.org Not WordPress.com
There are two versions of “WordPress” available; WordPress.com and WordPress.org.
While technically similar, we are not recommending WordPress.com, though completely free. As with many “free” hosting sites, there are too many limitations to functionality, are less flexible and offer poor SEO (ability to rank your pages).
WordPress.com is totally free, but unfortunately, you have no control of your content should you wish to migrate your site to another hosting company.
In this article “WordPress” refers to WordPress.org.
Reasons to Use WordPress
Russ and I have our own preferences for using WordPress for our own customers. In fact, both of us insist our respective customers build sites only on WordPress! Here are a few reasons why you should be doing the same.
- SEO – best platform to get your pages to rank
- Easy to Use – you do not need to be an IT expert, no coding knowledge needed
- Design Flexibility – thousands of templates available most are free
- Open Source – always updating and improving, including security.
- Customized Design – no need for professional web designers, change theme with a click
- Largest in the World – problem solving becomes a snap, many resources for “help”
- Server Based – can add content from any Internet connection
- Self-hosted – you own your files and content
- Cheap – free installation with almost every web hosting company
- Plugins – these are usually free and add functionality to your site
- Best for Blogging – not only the best for creating a beautiful website, but you can blog, too!
- Search Engine Friendly – coded for optimization
- Grow with Your Site – easily add functionality as you become an expert
If you have more reasons to use WordPress, please share below.
All the best!
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Russ…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social
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