This article is published in parallel with our recent podcast episode entitled, “Blog Content.”
We are often asked how to add a blog to a website. If you have been told that you need to add a blog to your website, in essence, you need to add content to your website.
The only way for your website to achieve and maintain high search engine rankings is to have really great, relevant content. There is no other way.
Content is the basis by which Google (and the other search engines including Bing and Yahoo) rank and compare websites. Search Engine Optimization (SEO) algorithms have many variables, but the most important variable in optimization is the quality of your content.
Types of Content
There are many different types of content; images, audio, video, etc., but, for our purposes, we are talking about written text. Files that contain text are the best type of content to add to your website. Text files, at least for now, are best optimized by the search engines.
Text files include .pdf files, Word documents, Power Point presentations, etc. Most of your files will be written articles, posts and pages created on a word processor. The words are then indexed by the search engines and are used to compare one website to another. The words, or text, of a website are the basis by which search engines rank one website over another.
In other words, the files containing text on your website are the key to outranking your competitors.
Audio and video are other types of media which can enhance the user experience of a website, but they are much more difficult to optimize and, thus, have little influence on your website rankings.
What to Write About? | Your Content
For doctors and health related sites, it is very important that our content be focused on what we do and how we do it. Our readers, our next potential patients are scouring the Internet looking for answers to health related problems. They have health related questions.
We should provide answers to these health related questions on our websites. Write articles about the diseases you treat. Write articles to educate online just as you answer the questions of your own patients in our office.
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