Willingness to exhibit transparency can grow your practice. Is your business transparent? Transparent businesses are able to communicate their practice goals. Often this involves patient care. Are you transparent? Personal transparency is not often found in physicians, but it can be a powerful tool to engage your followers and grow your practice.
This post corresponds to our latest podcast episode of “Russ and Randy” – a podcast on Healthcare and Medical Internet Marketing. We hope you like “The Benefits of Being Transparent.” You can find us on iTunes.
Transparency of either kind is often overlooked in medical practices, but both could be powerful practice builders. Business transparency often translates into improved patient experience. Physicians who are personally transparent are more engaging, believable and credible than those who are not.
Transparent businesses are able to identify and communicate to their patients the goals of the business. For instance, are you able to clearly convey that patient care is your number one priority? What measures are in place to convey that message? This can be one mechanism by which the importance of patient experience is conveyed and explained.
Business transparency implies honesty. Honesty will build trust.
Who You Are vs. What You Are
Doctors typically become anxious about revealing personal details. “Who you are” reflects details about you as a person. “What you are” are your educational and professional achievements.
In general, “what” you are resonates less with patients compared to details about you as a person. The fact that I reveal that I love tennis, Labrador retrievers and youth ice hockey is more relevant (and more memorable) than giving details about my education.
We all look for common denominators with one another. We are all looking to share something together. It makes us closer and forms a bond.
There’s a small experiment given toward the end of this episode where I challenge you to take down some of your diplomas and replace them with personal affects. I’m sure this will help you more in your understanding of personal transparency.
See you next week!
Find “Russ and Randy” on iTunes!
If you have questions or concerns, please leave a comment here.
Please find us on iTunes and subscribe to either the podcast or here to receive our latest episodes. Thanks for listening. See you next week!
All the best!