Changing practice locations is very common, especially for those doctors starting their first job. It is not uncommon for a new associate to leave after 1-2 years, but how do they get the new contact information on the Internet? How easily can you be found on the Internet when being searched by your name?
This post corresponds to our latest podcast episode of “Russ and Randy” – a podcast on Healthcare and Medical Internet Marketing. We hope you like “Changing Practice Locations | Getting Searched by Name.” You can find us on iTunes.
Changing jobs or practice locations is pretty common, especially with young doctors. Perhaps as many as 75% of new jobs do not work out and the doctor is forced to change practice locations. Very often existing patients will want to follow their doctor to the new location.
How do you get this information on the Internet so existing patients may follow you? Can you easily be found on the Internet when being searched by your name?
Buy Your Name
Patients will be searching you by name. Consider purchasing a domain (URL) using your name. For instance, I would purchase www.RandallWongMD.com. Variations may be needed if your name is not available.
Consider these options in my case:
NOTE: All 3 will be searchable for keywords “Randall Wong, M.D.”
Set up a one page “website” using this domain and simply announce your new practice contact information. The website does not have to be elaborate. Your main goal is to inform existing patients of your new location.
With time, you may choose to add to the site with an appropriate About page and locations page, etc.
FaceBook and Google Business
Take advantage of the local search capabilities of both of these platforms.
If you have a personal page on FaceBook, alert your friends and families of your change. Create a business page with your new contact information.
On Google Business, you can create a business page using your practice name (Eye Associates of Anywhere) and, for doctors, you may create another page using your professional name (e.g. Randall Wong, M.D.).
Review sites, or aggregators, such as Healthgrades often rank high with organic searches of a doctor’s name. Make sure to update the information on Healthgrades, and others, as well.
Do not forget to check our Yelp and Angie’s list. Both are free.
Listen why this may be the only time to really consider using Adwords – those little click through ads and banners!
See you next week!
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