The biggest challenge to every healthcare and medical website is content. Creating new and unique content is the largest obstacle for every website. If you ever run out of ideas, here some great ideas for producing content for your healthcare or medical website.
This post corresponds to our latest podcast episode of “Russ and Randy” – a podcast on Healthcare and Medical Internet Marketing. We hope you like “Content | The Biggest Challenge to Healthcare Marketing.” You can find us on iTunes.
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Ever hear the phrase “content is king”? It was a carry over from the newspaper days emphasizing that the “content” was the key to success.
Content Remains King
It is still true in today’s digital marketing world. The content of your website, or blog, is the key to high rankings on Google, Bing and Yahoo. No other element is as crucial to good SEO and rankings than the articles, posts and pages on your website.
Google matches the CONTENT of your website with the search terms used by your next patient. It’s your CONTENT that people will find when searching online for answers to their health related questions.
It’s the CONTENT of your site which allows your site to outrank your competitors.
It’s the CONTENT of your website which will attract that next patient by providing value. This is the first step to engaging and turning that reader into your next patient.
Where to Get Content?
But what do we write about? As healthcare providers, this is the EASIEST part of creating a digital marketing plan. We have ENDLESS sources of content. We use it everyday.
But none of us likes to write articles. And, even if we do enjoy writing, most of us run our of ideas for articles pretty quickly.
Easy Sources of “Content”
The easiest source of content is simply the countless answers to questions we give each and everyday in the clinic or office. All you need to do is put them on paper!
Other sources of content include
- Answers to frequently asked questions in the clinic
- Paraphrase 3rd party educational pamphlets
- Provide links to other authoritative sites
- Curate articles/information from your medical “journals.” Provide an analysis of medical articles for your readers.
Tips on How to Write
For those of you ready to write, here are a few dos and don’ts for writing on your Healthcare or Medical website:
- Write in the First Person
- 1-2 Subjects per article – these are not exhaustive reviews
- 300-500 words – not too short and not too long
- Write to the level of an 8th Grader
- Pretend you are writing as if speaking to ONE patient sitting in front of you
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All the best!