This episode celebrates our first year of publishing “Russ and Randy,” our podcast on healthcare and medical Internet marketing. We now have over 60 episodes, have been religious about weekly publishing and share with you many our “dos and don’ts” and some self reflection. We also talk about our “story,” why and how we started…and why we went to Chicago.
This post corresponds to our latest podcast episode of “Russ and Randy” – a podcast on Healthcare and Medical Internet Marketing. We hope you like “It’s Our Birthday | How NOT to Podcast.” You can find us on iTunes …and now, ReachMD.com!
We thought starting a podcast was easy. We were challenged. It took us 18 months to get our first episode onto iTunes naively thinking just 3 months would be ample time.
Here are some the “lessons learned” after just celebrating our 60 episode of “Russ and Randy.”
Sound Quality and Recording
When we started, I was using some moderately priced equipment and had “pretty good” results, but not “great.” We now have a great process of recording clean sound, editing and publishing the audio.
Here’s what we have learned:
- Use Audacity – it’s free and does much more than you need
- Avoid condenser microphones (even if you know what one is)
- Use separate digital recorders, not your computer
In the episode, we’ll expand on the above.
One of the challenges we have found is keeping in touch with our followers. Podcast listeners generally are not connected to the Internet when listening to content making it less likely to comment, review or share.
We don’t get as much feedback as we had anticipated.
The number of downloads (analytics) gives us the best of idea of what is interesting to you and what is not.
With Apple’s recent change on iTunes, details of listener behavior may give us better information. Previously, there hasn’t been much analytics other than number of downloads.
Uhms, Ahs, Burps and Sneezes
Preparation for each episode requires knowing more than just the subject matter. For instance, we both need to know what each of us is going to say, how we are going to say it and when.
We have worked hard at keeping the flow conversational, light with limited “uhms, ahs, burps and sneezes” and, most of all, interesting and educational for you.
Moving forward, we hope to improve our wordiness and rambling.
Thanks for listening and following!
See you next week!
Find “Russ and Randy” on iTunes!
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Please find us on iTunes and subscribe to either the podcast or here to receive our latest episodes. Thanks for listening. See you next week!
All the best!
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social