There are dozens of ways to communicate digitally with one another. Email remains the preferred method for your marketing communications to your potential patients. No need to be distracted by the fact that you may not be using the “latest” social media platform to direct message with your patients, email is likely the preferred medium used by your patients…and you!
This post corresponds to our latest podcast episode of “Russ and Randy” – a podcast on Healthcare and Medical Internet Marketing. We hope you like “Email is King.” You can find us on iTunes …and now, ReachMD.com!
Email may seem to be competing with Facebook, Twitter, LinkedIn, etc. for direct messaging purposes, but Russ and I discuss why you should continue to use email and not worry so much about using a social media platform to directly message with your “patients.” (I’m generically using the term “patients” as those people who follow you on the Internet, e.g. website, social media, etc. and really mean Internet followers, sobsribers, etc.)
EMail is Familiar
I personally answer questions and comments directly and find that, too often, comments and questions left for me on other platforms such as YouTube or Facebook get missed. I am simply not routinely culling these other accounts for messages.
Everyone on the Internet has an email address. Everyone knows how to receive and reply to emails. I don’t think that users have the same familiarity with other mediums such as Facebook, Twitter or LinkedIn, etc. There is a comfort and efficiency when it comes to email…and it has also been around the longest.
Direct Messaging vs. Email
With the possible exception of Facebook, social media platforms come and go. Most social media platforms succeed due to a unique way of social sharing but NOT a unique way of directly messaging between individuals, that is, direct messaging is not the strength of a social media platform.
In other words, the success of Twitter and Facebook is not due the ability to send direct messages.
Email, on the other hand, is very weak in its ability to share socially, but is effective at individual messaging!
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Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social