Search engines rank web pages, not websites. This means that each of your web pages has an outstanding chance to rank highly and well. Paying attention to the techniques of optimization (SEO) including keyword usage can help your individual pages outrank the competition. You will want to take particular advantage of this concept when writing your About pages.
This post corresponds to our latest podcast episode of “Russ and Randy” – a podcast on Healthcare and Medical Internet Marketing. We hope you like “Google Ranks WebPages NOT Websites.” You can find us on iTunes …and now, ReachMD.com!
Search engines rank individual web pages with the goal of providing the best web page to answer the search. This concept emphasizes the importance of optimizing (SEO) each of your web pages, not just your website. Use of keywords and an SEO plugin will help you maximize the ranking potential of your web pages.
Each article should be written (copywritten) around one or two keywords. Keywords, for the uninitiated, are essentially topics or subjects.
What topic are you writing about, that is, what keyword does this article emphasize?
Best practices dictate that each article be focused around one keyword. While your medical practice may provide a multitude of “specialties,” each article should only be focused on one element, or keyword.
The 800 pound gorilla of SEO plugins for WordPress is YOAST. This is a free plugin which will hold your hand as you learn to optimize (SEO) your articles.
No need to research others, Russ and I have used this literally 1000s of times to optimize our content and that of our clients.
As an example, one SEO technique is to use your keyword in the title and no more than 2.5% of the total words in your article. YOAST SEO will keep track of this for you!
Are You Making this SEO Mistake?
Your “About” page(s) are one of the most important pages on your entire site. Too often the bios of all the providers are crammed on to a single page. The “About” page has little chance of ranking for anything in particular unless all the providers are exactly the same.
By creating a separate About page for each provider, you now have multiple pages which may rank for the goods and services your practice provides.
For instance, your retina specialist’s “About” page may now rank individually for patients looking for retina services. A cataract surgeon should have his/her own page to rank for cataract surgery.
See you next week!
Find “Russ and Randy” on iTunes!
If you have questions or concerns, please leave a comment here.
Please find us on iTunes and subscribe to either the podcast or here to receive our latest episodes. Thanks for listening. See you next week!
All the best!
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social