The three most important pages of your website are the Home, About and Contact pages. These also represent key functions in the process of engaging a follower and converting them into a patient. Are your 3 pages optimized to do this?
This post corresponds to our latest podcast episode of “Russ and Randy” – a podcast on Healthcare and Medical Internet Marketing. We hope you like “3 Most Important Pages of Your Website” You can find us on iTunes.
These 3 pages are instrumental in converting a follower or reader of your website into a patient. The Home, About and Contact pages for the first step towards patient engagement.
The Home Page
In real estate terms, the Home page of your website is comparable the “curb appeal” of the home you wish to sell. Is your Home page inviting and does it convey your message?
The Home page should quickly convey your message. The Home page should tell your reader what services you provide as quickly as possible using a combination of text and visual aids (pics/graphics). This may be the best time to consider the talents of graphic artist to maximize your ability to visually tell your message. As Russ says, make sure you do all of this “above the fold.”
Too many physicians try to jam ALL their knowledge onto the Home page creating a cluttered and difficult to read Home page. Do your best to be concise – not so easy for physicians!
The About Page
The Home page attracts your reader’s attention. Readers who land on your Home page next turn to the About page when looking for more information about you and your practice.
We have some good tips as to how you should structure your About page and what things to avoid. In short, this is your golden opportunity to form a relationship with your reader. You may (as we suggest you do) use the opportunity to talk about who you are as a person, practice goals and even introduce readers to actual staff members they might encounter at their upcoming visit!
The About page should not be just your curriculum vitae or resume.
The Contact Page
So now you have successfully attracted the attention of reader, they have learned more about you and want to contact you for an appointment.
Your Contact page should provide any and all methods by which a patient may contact the practice. Provide only the platforms which will be monitored, for instance, do not provide an email address if no one checks the office email.
We have a few other tips so you avoid missing your next potential new patient!
All the best!
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All the best!