Got video? Now what?
Your new video needs to be edited, optimized and published to improve your audience and increase traffic to your website. Optimizing and publishing a video is no more difficult than a blog post on your site. Video content can improve your content and expand your audience reach. If Russ and I can do it, so can you!
This post corresponds to our latest podcast episode of “Russ and Randy” – a podcast on Healthcare and Medical Internet Marketing. We hope you like “Upload, Optimize and Share Your Videos.”
You can find us on iTunes.
We have talked about the advantages of video content in previous episodes. In this episode, we talk about the ease in which you may upload, optimize and share your videos.
YouTube is the second largest search engine and appeals to a different type of follower, that is, video appeals to those of us who prefer to learn by listening and watching. YouTube, a video search engine, gives you the opportunity to increase your followers who prefer to learn from video.
The “Intro” and “Outro”
The “Intro” is the introduction to your video. You may annotate with your logo, name of your practice and perhaps your website. Give a brief introduction about the topic of the video.
The “Outro” appears at the end of the video. You should repeat your name, what you do, annotate with your log and give a call to action (CTA). Suggested CTAs;
- Call now to make an appointment
- Visit our website
- Watch our next video
Can You Hear Me Now?
Make sure the audio is of good quality and that your message is clear. The most engaging part of your video is the audio component. Regardless of device (smart phone, iPad, desktop), the audio component will not vary, that is, you can easily hear the audio portion of your video from any device.
The reverse is NOT true with video. You have no control over the size of screen which will be used to view your video. Therefore, we caution against using too much text, infographics, etc. Reading text or infographics may be too difficult on smaller screens.
If you want to spend money, Russ recommends investing in a good microphone before anything else.
Optimizing Your Video
Once uploaded, pay attention to the keywords you use in the Title and the Description of the video.
The title should be very clear and concrete. Use the keywords for which you want to rank in the title and do not be too creative. For instance, if I want to market a new cataract implant called the Symfony IOL, I want to use “Symfony IOL” as a keyword.
“Symfony IOL for Cataract Surgery” uses a keyword directly and is a better YouTube title compared to “New IOL Helps You See Better”
YouTube gives you ample space to create a description of the video. Use this area to describe your video and make sure to include the keyword in the description. The description will be indexed by YouTube and will help get your video ranked.
Embed Your Video
You may leave your video up on YouTube and be done….or, you may choose to embed your video somewhere on your website. I will usually write a separate post and embed the corresponding video in my article. We talk about the advantages of embedding video.
Russ and I have some more specific tips to easily create your video content. We hope you enjoy this episode.
See you next week!
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If you have questions or concerns, please leave a comment here.
Please find us on iTunes and subscribe to either the podcast or here to receive our latest episodes. Thanks for listening. See you next week!
All the best!