The first step to optimizing your website begins with the selection of your URL. The URL is also known as the domain (www.yourdomainname.com). Selecting an “optimized” domain can improve your SEO and get you marketed on the Internet.
This post corresponds to our latest podcast episode of “Russ and Randy” – a podcast on Healthcare and Medical Internet Marketing. We hope you like “Selecting and Optimizing Your Domain.” You can find us on iTunes …and now, ReachMD.com!
Optimization begins with the selection of the right URL Here are few easy steps to selecting and purchasing the domain for your new website.
What versus Who
The first step to selecting a URL is decide if you want to use a proper name, such as the name of your practice, or use a combination of words (keywords) which describe the services you provide.
Way back when, I chose “Retina Eye Doctor” as my URL instead of using “Randall Wong, M.D.” due to the fact that people looking for a retina specialist are more likely to search using keywords and not my name. Anyone searching “Randall Wong” already knows about me.
The goal of marketing should be to attract NEW patients, patients who do not know you exist.
Russ and I suggest picking 3 words which describe your basic services and arrange them in some order to construct your URL.
We talk about some other considerations, too.
Domain Registrar – Is URL Available
Any company which “sells” domains has a tool to check for availability.
Godaddy.com is one of the most popular. There are many others including:
Each has a tool allowing you to check the availability of your new domain. If your domain is available, add to your cart and move forward.
If your domain is NOT available, you can choose from some of the suggestions given.
By the way, we forgot to mention in the podcast that the suffix: .com, .net, .org, etc. does not matter for SEO purposes.
Purchase the Domain
We have two tips about the purchase of your domain:
- purchase for multiple years
- do NOT purchase privacy
Purchase the URL for multiple years to improve your SEO. For instance, “blackhat” companies will NOT spend the extra money to do so, but legit companies will. URLs with privacy enabled (the owner of the URL is not public) have a poorer SEO.
Eventually, as your website grows and your SEO/page ranking improves, the actual SEO value of the URL becomes less important. Starting with an optimized URL will get you out of the gate faster.
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All the best!
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social