This post augments our recent podcast on “Search Engine Optimization (SEO ) for Healthcare and Medicine | Part 2.”
“Russ and Randy” is a podcast on Healthcare and Medical Internet Marketing and can be found on iTunes.
This is “Part 2” of Search Engine Optimization (SEO) for Healthcare. Last episode introduced the concepts of Search Engine Optimization by introducing how search engines compare and rank webpages.
Keep in mind there are several components to great “SEO”;
1. The Content of your site
2. Certain components of your website
3. Inbound links
This podcast discusses how to optimize your content. It is the most worthwhile and will get your content ranked the highest.
It’s your content, and only your content, that will separate you from your competition!
“Optimizing” | What Does this Mean?
The secret to getting your webpages to rank well is the quality of your content. The best and most relevant content gets the best rankings.
There are no substitutions or gimmicks to getting great rankings…it’s based upon your content. Your content must resonate with the reader and be optimized – to ensure the search engines rank your article as highly as possible.
Google ranks webpages containing the best and most relevant content.
By understanding how a search engine compares and ranks webpages, you understand what components are expected by the search engines. “Optimization” are the processes by which you give specific information to the search engines to allow the best rankings.
SEO is “Behind” the Scenes
After writing your article on the word processor within your website, most platforms allow additional information to be supplied to the search engines.
This information is not visible to the reader, but includes a <title tag>, meta description, snippet and keywords. These are important components which provide ranking information to the search engines.
If not supplied, Google tries to figure it out.
Russ and I recommend using a free plugin, Yoast SEO, for our WordPress fans (if you didn’t know, everyone should be using WordPress)!
SEO Tags and Keywords
In this episode, we discuss how to properly use certain tags and keywords to boost your SEO.
Tags are short words or phrases which describe your content. Each article you write should revolve around 1 or 2 “keywords.” Keywords are basically subjects or often the exact terms used in a “search” bar.
For example, if you were to look for an article on retinal detachments…you would type the keyword “retinal detachment” in your search bar.
From the author’s point of view, you’ve just written a nice article on retinal detachments. You’ll want to maximize or “optimize” the utilization of the keyword in your <Title Tag>, meta description, snippet and word usage.
Remember: If Russ and I figured this out, it can’t be too difficult!
Getting Started | Keep it Simple
What simple steps can you use to improve your SEO?
If you have an established, but stale website, the best thing you can do to start improving your SEO is to write some fresh content. Don’t worry about optimizing the article, just write a few articles and publish on your site. Google, Bing and Yahoo love sites with fresh content.
The frequency by which you publish content on your site is an important requirement in SEO algorithms.
Don’t worry about what to write about. We suggest simply writing answers to questions you encounter on a daily basis. For instance, Russ (ENT specialist) might write an article about middle ear infections and surgery – to answer questions about ear tubes.
Thanks for listening. See you next week!
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All the best!