Telling a story can be a compelling way to share your content. A story can be a way to convey your brand, your culture and your mission. A story can even be a way to share clinical content. Russ and I each share why we believe story telling can be a powerful way for a large corporation or small office to share their content and spread their message. Stories allow you to be transparent and authentic.
This post corresponds to our latest podcast episode of “Russ and Randy” – a podcast on Healthcare and Medical Internet Marketing. We hope you like “Telling a Story | Share Your Content Through a Story.” You can find us on iTunes …and now, ReachMD.com!
Stories are easy to remember. Properly told, a story relates to every reader. Even in medicine and healthcare, stories are very important and can be a great way to share your content with your audience or spread your culture throughout your organization or small business (Russ has some great examples).
Authentic and Transparent
Regardless of how your tell your story, it needs to be with honesty. The best stories are authentic and transparent.
Hospital systems could best utilize their story to convey their mission to the surrounding community. Use a story to share your journey about practicing medicine and why you do what you do.
Telling a story can be on any medium you want: text, audio or video.
Creative Use of Story
Have writer’s block? Tell a clinical story. Share the story of a recent and interesting case. Use a story to educate your audience about a certain disease. Clinical case stories are a great use of a story because they are authentic and true.
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Healthcare and Medical Internet Marketing
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