How are you using LinkedIn and Doximity? Most of us have accounts on both platforms (whether we know it or not) and each has unique uses for the business professional and healthcare provider. LinkedIn and Doximity are not necessarily going to attract new patients, but they will help you with other facets of your business. Both medical practices and healthcare organizations need to understand how these two social media platforms can help the development of your professional goals.
This post corresponds to our latest podcast episode of “Russ and Randy” – a podcast on Healthcare and Medical Internet Marketing. We hope you like “Using These Two Social Media Platforms for Healthcare.” You can find us on iTunes …and now, ReachMD.com!
Use of social media in healthcare can be confusing. LinkedIn has appeal to you as a business person whereas Doximity may have particular usefulness for healthcare providers.
LinkedIn for the Business Professional
Russ and I have talked about the merits of LinkedIn previously. As entrepreneurs, we were probably early adopters to this platform. LinkedIn is likely the default platform for anyone in business. It has great powers to network with colleagues because of it’s ubiquity (most of us have a LinkedIn profile) and also to find other professionals in similar niches.
LinkedIn can be used to attract colleagues and employees to your medical practice or healthcare organization. Due to the size of the platform, your personal LinkedIn profile should have great SEO when you are searched by name.
Your LinkedIn profile will be interesting and relevant to business colleagues and not friends, family…or patients.
Doximity for Healthcare
Russ and I admittedly are not too familiar with this platform. It is the newer of the two, yet boasts 70% of U.S. physicians are on the platform. The number of active users, however, is likely much smaller.
I have connected with many classmates and local ophthalmologists through Doximity, but have yet to explore how to best use this platform.
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Healthcare and Medical Internet Marketing
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