This post corresponds to our latest podcast episode of "RussandRandy.com" - a podcast from doctors for doctors on Healthcare and Medical Internet Marketing. We hope you like:
"Best Size of Posts, Podcasts and YouTube"
This is pretty straightforward. Best SEO practices for website articles recommend a 300 word minimum. If your article has fewer than 300 words, you risk your page not getting indexed by the search engines. Limit yourself to about 500 words so you don't bore your reader.
We suggest limiting your top and resist writing an exhaustive review. No need to show off how much you know.
There are occasions, and we speak to this in the episode, where writing longer "pillar" articles may be to your advantage for SEO purposes. These reviews will contain rich internal links and outgoing links and will be more comprehensive than your usual post.
Recommendation: Post/Pages/Articles should be 300-500 words.
Resist the temptation to create a comprehensive video. If needed (i.e. if it's going to be long), break it up into smaller segments. No harm in having several "episodes."
Don't bore your listener/viewer. YouTube videos are probably best kept short, especially videos on health education. Keep your video limited to covering just one topic and answer just 1,2 or 3 questions.
Your goal is to create a video which will be watched in its entirety. You want your viewer to watch the whole thing from beginning to end.
YouTube monitors the completion rate of videos. In essence, if a video is watched completely to the end, it must be a quality and engaging video. Of course, you want to have your killer content, but do everything you can to get that video watched to completion.
Videos with high completion rates will help that video "rank" with YouTube and increase the ranking of your YouTube channel.
Recommendation: Keep length of video short, less than 5 minutes.
From an SEO perspective, the number of podcast downloads is tracked the most often. While this may change, it seems that the actual length of the episode really does not matter.
Podcast listeners seem to be willing to listen to podcast episodes of a variety of lengths. Perhaps they are also more interested in the content, and therefore, they are willing to listen to a variety of lengths.
We keep our episodes to about 10-15 minutes...for us, it may just be that shorter episodes reduce the amount of pre-production work, but we try our best not to bore you.
Recommendation for podcast episodes - it may not matter, especially since the SEO objective is to increase downloads.
See you next week!
Subscribe to "RussandRandy.com"
If you have questions or concerns, please leave a comment here. Please download us on iTunes and leave a review. You can also subscribe on any of the platforms listed below.
All the best!
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social