In this episode of “Russ and Randy,” we outline why your website needs a Call to Action to grow your practice.
This post corresponds to our latest podcast episode of “Russ and Randy” – a podcast on Healthcare and Medical Internet Marketing. We hope you like “Call to Action | What is a CTA?.” You can find us on iTunes.
What is a Call To Action?
A Call to Action is a final instruction, or reminder, given to your reader which initiates an action. It is usually a clickable button or hyperlink.
In medicine, our readers need to complete only 1 or 2 tasks on our website for it to successfully grow our practices.
We need our readers to subscribe to our email list and/or call and make an appointment.
Why You Need a Call To Action
The biggest reason to have a website is to grow your practice. You may choose to do this by providing value through patient education articles, or patient education videos, or providing a regular newsletter.
To grow your practice; however, your website needs to simply get your readers (potential patients) to:
- Subscribe to your email list
- Call Now to make an appointment
Email List Opt-in
Russ talks about the best location to have your email opt-in form. Listen where you should place your email subscription box on your website so it’s obvious and easy to find.
For a variety of reasons, you want to capture as many email addresses as you can, both from existing patient and potential patients. A subscription box is a common CTA for most websites which regularly produce content.
Your email list will be vital to your marketing campaign to stay in touch with your followers and engage them. Educating your current patients will make them better ambassadors of your practice.
Educating potential patients creates trust, a vital component to developing your next patient.
Appointment CTA – Call Now
All Call to Action buttons or banners need to be obvious to see and easy to execute. On mobile phones, for example, you can easily add a “Call Now” button which appears on the mobile responsive version of your website.
I like the button to be placed on the bottom right of the smartphone screen for ease of use for right handed patients. Colors can vary, but red is pretty easy to see and stands out.
(For those of you on WordPress, the Call Now Button is a great plugin which creates a “click to call” button.)
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