Jennifer Thompson, president of Insight Marketing Group and host of “Dr. Marketing Tips,” joins us to talk about the changes in social media
Does Your Website Educate? | Using Content to Improve Website and Office Flow
"What do I post on our website?" Russ and I are always asked this very question. The answer is to publish content that educates, whether on your
With Google No More Scarcity Marketing in Medicine
For generations, healthcare has been utilizing the scarcity model of marketing. Scarcity marketing is based upon the principle that people
Transparency | Best Practices for Engaging Your Patients
Transparency is the quickest and surest way to engage your readers and followers (and get them to become patients). Transparency can be equated to
Value and Trust | How Your Website Provides Value
Every business needs to provide value. The value you provide on your website through your articles on healthcare will translate into trust. Once
Understanding Hyperlinks | Creating Backlinks to Boost SEO
Hyperlinks connect you from one place to another. Hyperlinks usually direct you to another webpage or place on a webpage. Russ and I discuss various