When writing for your website, write to a patient persona. The patient persona is an avatar, is one person and is your perfect patient. Close your
Successful Facebook Marketing | Interview with Rob Melendez MD
I interview Dr. Rob Melendez, a comprehensive ophthalmologist from Eye Associates of New Mexico serving the Albuquerque, NM area. As a managing
Is Your Waiting Room a Positive Experience | Interview with Karen Decuir-DiNicola
Is your waiting room a productive and restorative experience? Listen how "Karen D3" (Karen Decuir-DiNicola) can make your waiting room become a
Use Analytics to Increase Your Traffic and Boost Your Rankings
In this episode, we talk about website analytics. Similar to TV ratings, analytics gives you feedback about what topics your readers enjoy, what
What’s the Difference Between Brand and Reputation?
This episode focuses on understanding the concept of brand. Your brand is synonymous with your reputation, but you will be surprised to learn that it
Create an Irresistible Bribe Using Lead Magnets
Lead magnets or value offers are marketing tools which simply describe the process of exchanging something of value for contact information. It's the