Russ and I both manage multiple social media accounts for ourselves and for our respective clients. Keeping a website up to date AND adding social media represents specific challenges, especially time. How to do it? We talk about several plugins which may allow you to marry your website posts to a social media account and review a couple of social media “dashboards” allowing you to manage multiple accounts almost simultaneously.
This post corresponds to our latest podcast episode of “Russ and Randy” – a podcast on Healthcare and Medical Internet Marketing. We hope you like “Juggling Social Media.” You can find us on iTunes …and now, ReachMD.com!
There are several ways to make your digital marketing efforts more efficient, especially when it comes to managing a website and various social media accounts. (Remember, don’t start a social media account unless you have the time to keep it fresh.)
Here are a few tips we discuss during this episode to make your life easier.
Auto Post | Automatically Publish
As of this post, you can auto post your pages and posts to selected Facebook accounts and pages. Auto posting is a real time saver. As soon as you hit “publish” from your WordPress site, your new post automatically gets posted on your Facebook account.
Here’s one for LinkedIn.
Dashboards | Hootsuite and Buffer
These are not social media platforms. Instead these are “dashboards” or platforms allowing you to open and maintain multiple social media accounts simultaneously. For instance, you can open all your accounts, view and post from a single window.
This allows you to post easily and regularly. I find managing the different size image file requirements is much less of a hassle when all your accounts are open in front of you.
Perhaps the greatest advantage? Signing in to a single account to have access to your social media platforms.
Some upgrades are available to add functions to your various posts, e.g. adding a quiz or poll to your post. Quizzes and polls are very engaging and can drive traffic to your site.
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Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social