Your content is the most important part of your website. It has a dual function; it must attract new patients (readers) and get you high Internet rankings. But writing content for doctors is difficult. In this episode we’ll provide some “easy peasy” sources of content unique to medicine!
This post corresponds to our latest podcast episode of “Russ and Randy” – a podcast on Healthcare and Medical Internet Marketing. We hope you like “Easy Peasy Sources of Content.” You can find us on iTunes.
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Why Your Content is Vital
Your content is critical to your website and your Internet marketing strategy. It must be interesting and provide value in order to attract new readers (aka patients). Your content is also vital to SEO and getting your high rankings.
The content on your site can not be published previously on the Internet, that is, it must be original. “Duplicate Content” can actually hurt your SEO. Providing links from your site to another site (e.g. WebMD.com, AMA-asn.org) does not count as content.
Doctors Hate Writing
So the most important part of your website is also the most difficult to create. Rest assured, you are in good company – everyone with a website needs original and unique content.
Your content must be clinically and technically correct. It should reflect the writing of one knowledgeable and an expert in your particular field.
Content should be coming from the actual authority…the physician. But physicians hate to write!
Healthcare and medicine have an advantage. We have endless sources of content. Russ and I will talk about content that is both relevant to your patients (provides value) and perfect for the search engines!
What’s best is that healthcare and medicine already have an endless supply of content.
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Thanks for listening. See you next week!
All the best!