Dr. Jeffrey Lewis is an active practicing optometrist in the San Francisco Bay Area. He has managed thousands of refractive cases and has developed an intriguing digital marketing system to maximize your internal referrals.
I interview Dr. Lewis in this episode to better understand how his "Ready Response Marketing" works and how it can become an effective marketing tool for your practice. Best of all, "Ready Response Marketing" utilizes digital tools you probably use every day, i.e. there is probably nothing to buy.
This post corresponds to our latest podcast episode of "RussandRandy.com" - a podcast from doctors for doctors on Healthcare and Medical Internet Marketing. We hope you like:
"Ready Response Marketing | Dr. Jeffrey Lewis"
"Ready Response Marketing" targets your existing patients and generates internal referrals. The system focuses on your "happy" patients and fortifies the relationship between you, your practice and your patient.
Ready Response Marketing was Born
After managing thousands of refractive surgery patients, Ready Response Marketing evolved after Dr. Lewis realized that most patients who had had successful vision correction procedures (PRK, RK, LASIK, etc.) were unable to recall the name of their surgeon. He discovered an untapped source in most refractive practices...happy patients.
Dr. Lewis found that he could easily cultivate stronger and happier relationships by using his automated system. His system compliments great surgical outcomes.
His marketing strategy implements multiple digital messages, emails, etc. to stay in touch with the patient. He uses carefully worded and timely digital messages targeting your patients. These messages demonstrate that you and your practice care about the well-being and recovery of your patients, thus improving your brand. In addition, this automated system easily generates reviews, ratings and referrals.
What is Ready Response Marketing?
The system is much more that relevant and well-timed messages. The entire system is can be personalized to your patient and keeps the provider in complete control of the content of each message. It's a customized system for both patient and doctor. Using common digital platforms, the system is easily automated.
Contact Dr. Lewis
Here are the best ways to contact Dr. Lewis:
LinkedIn: Jeffrey Lewis, OD
See you next week!
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Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social