To be an effective social media marketer, you must be “in" social media vs. "on" social media. This episode will explore how you can still effectively use social media to reinforce trust and build authority with your patients.
This post corresponds to our latest podcast episode of "RussandRandy.com" - a podcast from doctors for doctors on Healthcare and Medical Internet Marketing. We hope you like:
"Is Social Media Marketing...Dead?
Jennifer and her team are uniquely positioned to help you and your practice for your marketing needs. Insight Marketing was established within a large ortho group in Orlando, thus, they are able to analyze their efforts from both within and outside a typical practice.
Social Media Marketing - Time to Pivot
As Jennifer says, (traditional) "social media marketing is dead."
It’s time to rethink your posts and content. It's time to pivot.
Traditionally, you could just post content that was marginally related to your industry and specialty. While this can still work, it’s now more important to produce content that is more relevant to you, your practice and your patients.
For example, with respect to COVID-19, a short video demonstrating what a “new” office visit is going to look like with respect to social distancing, changes in the waiting room, disinfection procedures, etc.
The goal is to find material that is engaging and valuable.
It speaks for itself. We all need to produce content so engaging that we (actually our patients) have to stop scrolling and consume.
Staying “in” social media means your content, more than ever, requires you to be a participant and that you be transparent.
Jennifer shares some great examples of how to be “in” social media and how content can be thumb stopping.
Engage in Social Media
“In” social media also means you join in the conversations (threads, posts) about you and your community. Monitor message boards and chat rooms - participate when someone is looking for a doctor.
Read what people are saying about you online and participate!
Effective marketing does just happen, that is, you don’t immediately go viral by just starting a social media account.
Choose a platform (Facebook, Instagram, etc.) that is used by your prospective patients normally use. For instance, if your patients don’t use TikTok, then you don’t need to waste your time sharing video on this particular account.
See you next week!
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Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social