This is our 100th episode and we each reflect about what we feel are our most popular episodes, important episodes and your favorites, too. 100 episodes has been tough work and required lots of dedication. We thank you for enduring our growing pains and listening to our (almost) weekly "Tips in 10."
This post corresponds to our latest podcast episode of "RussandRandy.com" - a podcast from doctors for doctors on Healthcare and Medical Internet Marketing. We hope you like:
"Episode 100 : Best of Russ and Randy"
Email is King
For some, email may be an obsolete way to communicate, but for healthcare, that is, for our patients, email is a very valuable way to communicate, i.e. market. Use email because it is a platform familiar to your patients. Email newsletters and building a subscription email list should be paramount endeavors of every practice and organization.
Why Doctors Need a Website
Most of us don't want to be marketing. Most of us don't want bother, why should we?
Our patients want to find us on the Internet. They want us to be publishing educational articles and content that answers their health related questions. They want to find information about their providers, how they practice and who want to engage their patients digitally. Having a website with relevant content signifies you are willing to engage vs. those practices which either do not have a website or have one that is dated.
We have to market because our patients want us too. It's not our choice (unless of course you are interested in growing your business).
Easy Peasy Sources of Condent
Does Your Website Educate?
While we may not want to be doing this, the caveat is that if you do decide to Internet market, these episodes explain why healthcare is the easiest of all industries in which to find content. We produce content everyday in the clinic when giving explanations to our patients. All you need to do is put these explanations to "paper."
eBook - Why Write One and How to Write One Quickly
eBooks are a great way for you to add to your credibility and authority. You can charge or give your book away for free. Regardless, your patients will be proud of the fact that their doctor has published a book specifically addressing their questions and health problems.
Writing a book does not have to be onerous, especially if you actively produce content on a website. Russ remembers how his interview with Lynda Goldman (Ep. 22) explains this very topic.
How to Ask Your Patients for an Online Review
As reviews are becoming more vital to our patients, this episode merely highlights that is becoming common place for a healthcare provider to solicit reviews. We give some great tips for those of you who might be a bit timid.
Patient Persona: YOUR Perfect Patient
Not who is THE perfect patient, but who is YOUR perfect patient?
Admitting that there are certain types of patients you'd rather treat is the first step to identifying your preferred patient. Once identified, you'll be able to better address and engage them with the goal of building your practice full of these types and kinds of patients.
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Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social