Ep. 102 | Happy New Year | Easy Marketing Strategy for 2019 - Healthcare & Medical Internet Marketing

The great thing about the New Year is we start over again and are optimistic about the upcoming year...including the new diet.

What about your marketing plans? Simple? Ambitious? Scary?

Let's set some ground rules for your marketing goals. What ever you hope to achieve, make sure your goals are:

Easy to achieve
Enjoyable (vs. onerous)
Easily understood with clear goals

Healthcare and medicine is still uncomfortable with marketing. Doctors and healthcare providers would prefer not to market at all, but patients are demanding we all market. They are demanding they find useful information about who we are and how we practice. It's not healthcare's decision.

Easy Goals

Set goals which are easy to achieve. Marketing in healthcare is tough enough. No reason to set difficult to attain goals. Avoid the disappointment and feeling of failure. Review our website for ideas of what you can do. Pick one or two items first, then move forward at your own speed.

Choose to accomplish just a few tasks this year. Don't over plan. Over planning is doomed to failure. HINT: Doctors over plan.

Make Marketing Enjoyable

There are so many ways you can improve your marketing strategy. In addition to easy-to-achieve goals, choose a strategy which requires attributes and skills that you enjoy to use. For instance, if you like writing, write articles. If you don't like writing, consider video. Don't torture yourself.

Clear Goals

The bigger the team, the more important you make your marketing efforts for 2019 understood by all and that everyone understands the goal of each project. Why are you doing what you are doing? What results are you hoping to achieve?