Happy New Year!
Fresh start. Clean slate. What are your marketing plans for 2019? Let's make some progress this year, no matter how slight. We'll present some ground rules to make sure you feel "good" about your marketing strategy.
This post corresponds to our latest podcast episode of "RussandRandy.com" - a podcast from doctors for doctors on Healthcare and Medical Internet Marketing. We hope you like:
"Episode 102 | Easy Marketing Tips for 2019"
The great thing about the New Year is we start over again and are optimistic about the upcoming year...including the new diet.
What about your marketing plans? Simple? Ambitious? Scary?
Let's set some ground rules for your marketing goals. What ever you hope to achieve, make sure your goals are:
- Easy to achieve
- Enjoyable (vs. onerous)
- Easily understood with clear goals
Healthcare and medicine is still uncomfortable with marketing. Doctors and healthcare providers would prefer not to market at all, but patients are demanding we all market. They are demanding they find useful information about who we are and how we practice. It's not healthcare's decision.
Easy Goals
Set goals which are easy to achieve. Marketing in healthcare is tough enough. No reason to set difficult to attain goals. Avoid the disappointment and feeling of failure. Review our website for ideas of what you can do. Pick one or two items first, then move forward at your own speed.
Choose to accomplish just a few tasks this year. Don't over plan. Over planning is doomed to failure. HINT: Doctors over plan.
Make Marketing Enjoyable
There are so many ways you can improve your marketing strategy. In addition to easy-to-achieve goals, choose a strategy which requires attributes and skills that you enjoy to use. For instance, if you like writing, write articles. If you don't like writing, consider video. Don't torture yourself.
Clear Goals
The bigger the team, the more important you make your marketing efforts for 2019 understood by all and that everyone understands the goal of each project. Why are you doing what you are doing? What results are you hoping to achieve?
Easy Marketing Tips
No spoiler alert.
We offer 10 easy to implement goals for your team for 2019.
See you next week!
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All the best!
Russ…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social
