Want someone to guest blog for you? Looking for a guest blogger?
Inviting a colleague to guest blog on your website can be mutually beneficial for your website and for the guest blogger’s. In this episode of “Russ and Randy” we discuss some tips and tactics to make your invitation to guest blog…irresistible!
This post corresponds to our latest podcast episode of “Russ and Randy” – a podcast on Healthcare and Medical Internet Marketing. We hope you like “Inviting a Guest Blogger.” You can find us on iTunes …and now, ReachMD.com!
We have discussed the SEO advantages to guest blogging in previous episodes. In another episode, we discuss how to request to become a guest blogger and in this post, we talk about how to ask someone to write an article for YOU and on your website.
Flattery Will Get You Everywhere
In most cases, you will have researched several potential authors for your site.
Your request will likely be via an email. In that correspondence, make it clear that you are familiar with the author’s work and adore the way they write, e.g.”I’ve been reading your blog and I like the way your write.”
Butter them up. It will engage them quickly and encourage them to continue reading the email where you explain the merits of guest blogging and how you’ll make the process easy peasy.
Advantages to the Guest Blogger
There are multiple advantages to guest blogging. While you are an astute follower of “Russ and Randy,” your guest author may not know the advantages of guest blogging.
Spell out the advantages of guest blogging for your author:
- Exposure to your audience
- Attract new followers
- Create quality backlinks to improve SEO of the writer’s site
- Improve rankings
- Improve SEO
We recommend choosing an author who occupies the same specialty niche as yours – the topic will be very appealing and the author will be more at ease writing on a topic which he/she knows well.
Make it clear that there will be no competition.
Choose an author whose website and practice are geographically separate from yours. For example, East Coast vs. West Coast…or at least a zip code away.
Explain that while you may occupy similar niches in the healthcare arena, your website will not actually be competing for the same patients as your practices are geographically separated.
Reduce Barriers – Create a Frictionless Task
Explain that all your “guest” blogger need to do is supply:
- Text of article
- URL – preferred URL to create backlinks
You will supply the images, perform optimization and create backlinks.
See you next week!
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All the best!
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social