Every body loves to read books with pictures. The same is true with your articles published on your website. Use images to increase the views of your well-written articles.
This post corresponds to our latest podcast episode of “Russ and Randy” – a podcast on Healthcare and Medical Internet Marketing. We hope you like “Use Images to Attract More Readers to Your Website.” You can find us on iTunes.
Every website needs images, but make sure to use them in your posts or articles, too. Pics can enhance your professionalism, authority and brand. They help you look like you know what you are doing and talking about.
Images can be from your own library or purchased (inexpensively) from stock photo sites.
Advantages of Using Images
There are a myriad of reasons to use images. Here are just a few ways they can improve your articles;
- Photos make your article more inviting and attractive and increases the likelihood of your article being opened and read…by upwards of 80% or more.
- Appeals to the visual learners
- Adds information to your article
- Improves your readers retention when combined with text
- Gives a personal touch/personality
- Increases views/clicks when image is associated with local search
Dos and Don’ts
As with anything else, there are “best practices.” Pay attention to Rule No. 1;
- Do not “download” from the Internet
- Do not use without permission (see above)
- Use one image per article
- Make photos relevant to article wherever possible
- Use “ALT TAGS” to maximize SEO potential
- Infographics can improve meaning of text
- Obtain consent if picture is of a patient (and recognizable)
- Use “royalty free” images
Source of Images
Russ and I also discuss several sources to obtain royalty free images. Royalty free photos can be obtained very cheaply or for free.
We discuss several of our favorite sources of stock photos in this episode.
Find “Russ and Randy” on iTunes!
If you have questions or concerns, please leave a comment here.
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All the best!