Hate to write? Most of us do, but it’s your text article which gets you the highest SEO rankings for your website. Here are some alternatives to writing, yet you can still achieve your SEO goals.
This post corresponds to our latest podcast episode of “Russ and Randy” – a podcast on Healthcare and Medical Internet Marketing. We hope you like “Improve Your SEO…Without Writing” You can find us on iTunes.
For most of us, writing is difficult and a chore. One of the reasons we chose healthcare could actually be due to an aversion to writing!
Content marketing, maximizing your search engine optimization (SEO), depends upon your well written website text articles.
There are alternatives to writing!
PowerPoint and Lectures
While doctors may hate to write, most love to talk.
Doctors are used to giving lectures to market themselves; social clubs, church groups, etc.
PowerPoint presentations by themselves serve as perfect text files. The search engines can actually index a PowerPoint just as they would a written article. In addition, you might choose to narrate the presentation and use the narrative as additional content.
The same would be true of any lectures that have been given. If too technical, “dumb down” the lecture to be more easily understood. Remember to always keep your writing at the level of an 8th grader.
Picture Says a 1000 Words
Many times a good infographic is more effective than words to make an impression. You might choose to provide a written explanation of an infographic and post to your website.
Russ speaks about the success of Howard Luks, M.D., an orthopedic surgeon in Hawthorne, New York, using a video to market himself. While video does NOT have the SEO power compared to text, he has become very successful driving traffic with consistent video productions.
We also suggest you consider publishing the audio as text on your website!
Podcasts, like RussandRandy.com, are simply audio files. Audio files have very little SEO utility when compared to your articles.
For every podcast episode, we write or paraphrase a post and publish on RussandRandy.com to improve our own SEO!
All the best!
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All the best!