This is curious episode for us. We are traditional content marketing strategists, but wonder if you could possibly market yourself effectively without having a website?
We ask each other what platforms or accounts we would choose to take the place of a website and wonder if…marketing without a website were possible?
This post corresponds to our latest podcast episode of “Russ and Randy” – a podcast on Healthcare and Medical Internet Marketing. We hope you like “Marketing Without a Website.“ You can find us on iTunes, Libsyn , Stitcher…and now, ReachMD.com!
YouTube Second Largest Search Engine
There are some tremendous advantages to marketing on YouTube. YouTube is the second most popular search engine. The platform appeals to video and audio users and attracts a huge audience second only to Google (the search engine).
In other words, if you didn’t have a website, YouTube allows you to be found on the second largest search engine platform. There is lots of space to add content; you can grow your channel as large as you want (innumerable videos) and there is plenty of room to add text/content in the description area of each video.
Google Plus/Business and FaceBook
These two are probably the largest with respect to local search. As a local search engine, they both function as “aggregators,” that is, they accumulate as much business information on the public domain as possible. They list businesses whether or not those businesses have created an account on either platform.
Both will allow you to publish information about your practice and can function as a mini-website. You can add:
- practice information
- contact information
Having a Google Plus account increases your chances of obtaining placement on the local search map (the red pin on a Google map highlighting your business).
Healthgrades Ranks High
There is some advantage to claiming and filling out your account on Healthgrades. As a doctor review site, it always ranks high on the SERP (search engine results page) meaning that your profile is likely to be found easily as you are essentially riding on the SEO coattails of Healthgrades. There is ample room to list practice information and your physicians can publish a bio or personal statement.
These are ways to effectively internally market your practice. Give your existing patients news about you, their health and articles to share with their friends and family. Build your brand and increase old fashioned “word-of-mouth” marketing.
See you next week!
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Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social