Your website now needs to have "HTTPS." HTTPS is the standard protocol by which a browser and a website communicate to prove that the information
Marketing Alternatives to a Website | Can You Market without a Website?
This is curious episode for us. We are traditional content marketing strategists, but wonder if you could possibly market yourself effectively
Hospital Recruits New Docs with Facebook
This is a retrospective case study comparing the efficacy of direct mail versus Facebook when Geisinger Hospital was looking to hire new staff
Own Your Own Zip Code | Outrank Only Your Competitors
Your website does not need to outrank the entire world. For your medical website to succeed, it needs only to outrank the websites of your
Relevant Content | Key to Success on the Web
Are you relevant? Your content must be relevant to be successful on the web. Your content, whether on your website or social media platform, must be
With Google No More Scarcity Marketing in Medicine
For generations, healthcare has been utilizing the scarcity model of marketing. Scarcity marketing is based upon the principle that people