This week Randy interviews chief marketing officer (CMO), Chris Panebianco, of Bankers Healthcare Group. Chris has been marketing to healthcare for
Best Size of Posts, Podcasts and YouTube
Interested in blogging, starting a podcast or producing YouTube video? What's the perfect size for each platform? We discuss each platform with
Creating Your Perfect Practice
Are you building your perfect practice? Are you using your digital marketing efforts to attract patients with the conditions you like to treat? Use
HTTPS or NOT to HTTPS?
Your website now needs to have "HTTPS." HTTPS is the standard protocol by which a browser and a website communicate to prove that the information
Marketing Alternatives to a Website | Can You Market without a Website?
This is curious episode for us. We are traditional content marketing strategists, but wonder if you could possibly market yourself effectively
Hospital Recruits New Docs with Facebook
This is a retrospective case study comparing the efficacy of direct mail versus Facebook when Geisinger Hospital was looking to hire new staff