Ever consider writing a book to grow your practice? In this episode Russ interviews Lynda Goldman, accomplished healthcare author, who explains how authoring a book enhances your authority and elevates your brand.
…Learn about her FREE Writing Course!
This post corresponds to our latest podcast episode of “Russ and Randy” – a podcast on Healthcare and Medical Internet Marketing. We hope you like “Interview with Lynda Goldman.” You can find us on iTunes.
Perceived authority is a basic tenet to be successful on the Internet. In simple terms, perceived authority means that you are an “expert” in whatever goods or services you provide.
Writing a book instantly elevates anyone to expert status, but what about doctors? Aren’t doctors already experts?
Doctors are natural authorities on subjects of health and medicine. Writing a book, however, further establishes your authority on your niche of medicine, sets you above your competitors and improves your professional brand.
There are advantages for your patients, for your practice…and you.
Advantages for Your Patients
Lynda talks about how a book helps to educate your patients. Educated patients can streamline your practice because an educated patient;
- has fewer questions
- makes fewer phone calls
- requires fewer resources
- has shorter “chair time” in clinic
- is happier (they understand more)
- is healthier
- reports a better patient experience
Why YOU Should Write
Many of us have considered writing a book. Russ and Lynda review some of the advantages of writing a book. As an expert, or authority, you can;
- Grow Your Practice
- elevate your professional brand
- recognized resource for journalists, news agencies
- paid speaking engagements
- paid consulting
Write Your Book This Year!
Perhaps you have considered writing a book. Lynda discusses with Russ how you can successfully wirte a book in less the 3 months and;
- avoid hiring a costly ghost-writer
- avoid traditional publishers
- avoid agents
- “write” a book without ever writing
- you can self publish your own book
Lynda is offering a FREE 5-Day writer’s road map. If you have ever considered writing your book, her bootcamp will walk you through the same process she has used to author over 40 healthcare books.
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