Ranking videos on YouTube is different than ranking webpages through traditional SEO methods. There are several aspects to video which are different than traditional text articles.
This is one of a series of episodes where we review and investigate how to improve YouTube rankings for your videos. Videos are ranked through a combination of SEO and the number of views.
In this series, we are focused on improving the number of views of your videos. "Views," like dollars at the movie box-office, is the popularity currency of videos on YouTube. The more views, the better the rankings. Simple.
This post corresponds to our latest podcast episode of "RussandRandy.com" - a podcast from doctors for doctors on Healthcare and Medical Internet Marketing. We hope you like:
"Episode 104 | Improve Video Rankings and Views"
There are 3 parts to each video: the Intro, body and Outro.
The Intro, or introduction, is at the beginning of the video just as the Outro is at the end. The core material of your video is the body of the video. The Intro and Outro should be the same from video to video, whereas the body will vary both in content and length.
Length of Video
There is no hard and fast rule, but we usually recommend you keep the length of the video to about 10 minutes. There are two great reasons for keeping the length of your video on the short side.
Long videos may bore your viewer. You want your message to straightforward and to the point. If you find that 10 minutes is not possible for a particular subject, then break up your episode into multiple videos; Part 1, Part 2, etc.
There is an inherent SEO ranking advantage, too. YouTube keeps track of the times a video is watched in its entirety, that is, YouTube likes videos where the average viewer watches the whole video. Watching until the end signifies an interesting and valuable video (compared to those where the average viewer stops before the end).
Keeping your videos short increases the likelihood of your viewer watching the entire video.
The Intro
This is in the beginning and where you'll want to start the process of brand recognition. This is the place where you'll want to display a logo, your name (or company) and perhaps some animation. You may also augment the intro with audio (music, jingle, etc.)
Keep the Intro very short, we'd recommend about 10-15 seconds.
The Outro
For all intents and purposes, the Outro is the same as the Intro, with one exception. The Outro should contain a call to action (CTA). Your Outro should repeat your name, etc., but also include your contact information. Your CTA is to "Contact Us." Thus, you'll be listing various ways you can be reached.
See you next week!
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Russ…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social
